Carole Mahoney of Mahoney Internet Marketing and the Smarketing Blog burst onto my consciousness at the HubSpot conference in Boston. I was fascinated to hear how creatively she uses personas to find the most effective online marketing strategies for her business customers, and she kindly agreed to do a guest post on the topic.
How a Start Up, Solopreneur, or Small Business can create and use buyer persona modes.
Behavioral scientists have been studying how people operate and what motivates them to do so for many years. In all the research and various concepts derived from it, there is one thing they all have in common: there are four basic modalities of behavior that can be distinguished from one other. They are: