Category Archives: Facebook

Buyer Personas for Dummies

Carole Mahoney of Mahoney Internet Marketing and the Smarketing Blog burst onto my consciousness at the HubSpot conference in Boston. I was fascinated to hear how creatively she uses personas to find the most effective online marketing strategies for her … Continue reading

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Gary Vaynerchuk & Friends: SEO Gems in Boston

You and I put our socks on one at a time, which I imagine Gary Vaynerchuk doesn’t. He probably just hurls a cussword at his sock drawer, like Zeus tossing a thunderbolt, and a pair leaps out and scampers onto his feet. … Continue reading

Posted in Blogging, Facebook, How-To, Marketing, Perseverance, Pinterest, Small Business, Social Media, Twitter | 5 Comments

5 Social Media Time Management Tips

If it’s part of your job description to write a blog, tweet on Twitter, or post to Facebook to engage with customers, you already know that hours can disappear faster than a snowflake on a skillet. Case in point: yesterday … Continue reading

Posted in Blogging, Facebook, How-To, Marketing, Perseverance, Simplifying, Small Business, Social Media, Twitter | 4 Comments

Conspiracy Keanu Says: Adapt to Change

Something just happened that brought me back to my college days— my Comcast Internet service stopped working. A phone call to their recorded message confirmed that it’s nothing personal; “Your area is having technical difficulties,” the voice said. Until now, I … Continue reading

Posted in Blogging, Facebook, How-To, Marketing, Perseverance, Social Media, Twitter | 2 Comments

Lion in the Grass: Are You Missing the Profit Pattern?

My training run this morning. Yeah, I know, it’s a bird, not a lion.   Our brains are wired for pattern recognition. False positives are our bias, because when the grass rustled on the African veld, if you assumed it … Continue reading

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Three Online Marketing Rules for Good Times and Bad

The plight of the struggling small business owner is on my mind today. Whether from economic recessions that suck the oxygen from the business climate, or from mistakes and other factors well within our control, most entrepreneurs have known failure … Continue reading

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Earn Their Trust: Post the Picture that’s Worth 1,000 Words

A certain relative of mine is a smart guy, a well-educated professional who seems to be functioning reasonably well in modern society. He has this one quirk, though– he still uses a film camera. Yep. When the 36-exposure role of … Continue reading

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