Category Archives: Google Analytics

Buyer Personas for Dummies

Carole Mahoney of Mahoney Internet Marketing and the Smarketing Blog burst onto my consciousness at the HubSpot conference in Boston. I was fascinated to hear how creatively she uses personas to find the most effective online marketing strategies for her … Continue reading

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HubSpot vs. WordPress & Google Analytics

Have you heard the buzz about HubSpot marketing and analytics software and wondered what all the fuss is about? Why would a company pay $200-$400 a month or more for what appear to be services you can get free elsewhere? … Continue reading

Posted in Blogging, Google Analytics, Marketing, Small Business, Social Media, WordPress | Leave a comment