Category Archives: Marketing

Buyer Personas for Dummies

Carole Mahoney of Mahoney Internet Marketing and the Smarketing Blog burst onto my consciousness at the HubSpot conference in Boston. I was fascinated to hear how creatively she uses personas to find the most effective online marketing strategies for her … Continue reading

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Gary Vaynerchuk & Friends: SEO Gems in Boston

You and I put our socks on one at a time, which I imagine Gary Vaynerchuk doesn’t. He probably just hurls a cussword at his sock drawer, like Zeus tossing a thunderbolt, and a pair leaps out and scampers onto his feet. … Continue reading

Posted in Blogging, Facebook, How-To, Marketing, Perseverance, Pinterest, Small Business, Social Media, Twitter | 5 Comments

5 Social Media Time Management Tips

If it’s part of your job description to write a blog, tweet on Twitter, or post to Facebook to engage with customers, you already know that hours can disappear faster than a snowflake on a skillet. Case in point: yesterday … Continue reading

Posted in Blogging, Facebook, How-To, Marketing, Perseverance, Simplifying, Small Business, Social Media, Twitter | 4 Comments

Conspiracy Keanu Says: Adapt to Change

Something just happened that brought me back to my college days— my Comcast Internet service stopped working. A phone call to their recorded message confirmed that it’s nothing personal; “Your area is having technical difficulties,” the voice said. Until now, I … Continue reading

Posted in Blogging, Facebook, How-To, Marketing, Perseverance, Social Media, Twitter | 2 Comments

How to Keep Blogging

Confession: I have done the worst thing a blogger can do. I stopped blogging. For several weeks. This is especially bad because my blog is still relatively new. It’s a cardinal sin, really, like dead air on the radio, or … Continue reading

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What Is WordPress? 8 Basic Questions Answered

Three years ago, I decided to learn as much as I could about WordPress so that I could base all the websites I build on it. Am I ever glad I did!  Today there’s growing interest in WordPress from people … Continue reading

Posted in Blogging, How-To, Marketing, Simplifying, Small Business, WordPress | 5 Comments

Lion in the Grass: Are You Missing the Profit Pattern?

My training run this morning. Yeah, I know, it’s a bird, not a lion.   Our brains are wired for pattern recognition. False positives are our bias, because when the grass rustled on the African veld, if you assumed it … Continue reading

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